Making a business plan (Paperback)

Making a Business Plan is a how-to-textbook with an accompanying website offering useful tools to enable you to write a business plan without any prior knowledge. The book is easy to follow and written in plain language.Why Making a Business Plan?

• A step-by-step approach to making a business plan
• No prior knowledge required
• Additional study materials available online

In this fully revised third edition of the book, eight steps to writing a business plan are described. They are as follows:

Step 1: recognizing yourself as an entrepreneurStep 2: developing your ideaStep 3: setting up your businessStep 4: researching your marketStep 5: planning your promotional strategiesStep 6: organizing your businessStep 7: arranging your financesStep 8: implementing your plan.

For each step the necessary theory is explained briefly, after which you start working on activities designed to culminate in a complete business plan. If you wish, you can consult additional literature.

In addition to activities, Making a Business Plan contains extra assignments designed to provide you with a better understanding of the material. The book also contains numerous examples: particularly useful since financial terminology can be difficult for newly fledged entrepreneurs.